Trendspotting with Google Trends and Amazon Movers: A Sourcing Agent’s Guide
In the fast-paced world of product sourcing, staying ahead of the curve is everything. Knowing what’s trending—before the market saturates—is what separates great sourcing agents from the average. Fortunately, tools like Google Trends and Amazon Movers & Shakers make it easier than ever to spot early demand signals and make data-driven sourcing decisions.
This guide will walk you through how to use these powerful tools to identify product trends, and how sourcing agents can convert those insights into high-performing SKUs, profitable partnerships, and faster go-to-market strategies.
Why Trendspotting Matters in Sourcing
Before diving into the tools, here’s why trendspotting is essential:
- Reduces market risk: You avoid sourcing products that are already declining in interest.
- Faster ROI: Trending products typically enjoy higher demand and better sell-through rates.
- Stronger client retention: Agents who deliver trendy, hot products are more likely to retain B2B clients.
When sourcing agents can predict demand 3–6 months in advance, they can lock in pricing, optimize production timelines, and secure exclusivity from factories.
What Is Google Trends?
Google Trends is a free tool that shows the popularity of search terms over time, across regions and categories. It gives you insight into consumer interest and behavioral shifts globally.
How to Use Google Trends for Product Research
- Search Product Keywords: Type in generic product terms like “reusable water bottle,” “pet grooming kit,” or “smart lamp.”
- Analyze Trend Graphs: Look for rising trends (gradual or sharp increases). Avoid consistently declining ones.
- Compare Terms: Use the “Compare” feature to test two to five product keywords.
- Explore Related Queries: This often reveals emerging niche trends.
- Regional Filtering: Use geographic filters to find which countries or states are trending for a product.
📌 Pro Tip: Seasonal products (e.g. “heated blanket”) can be timed to production lead times. Use past years’ trend data to plan your sourcing calendar.
What Is Amazon Movers & Shakers?
Amazon Movers & Shakers is a real-time list that shows products with the biggest gain in sales rank over the past 24 hours. Updated hourly, this tool offers a direct peek into what’s trending in sales velocity on the world’s largest online retailer.
How to Use Amazon Movers for Trendspotting
- Visit the Main Movers & Shakers Page: This shows all categories.
- Select a Specific Category: Narrow your research by clicking on niche categories like “Home & Kitchen,” “Beauty,” or “Pet Supplies.”
- Evaluate Listings: Take note of:
- Product titles
- Pricing strategy
- Review volume and score
- Packaging quality
- Product variations
- Check History: Use third-party tools like Keepa or CamelCamelCamel to track historical pricing and rank changes.
- Cross-reference with Google Trends: Ensure sustained interest beyond the Amazon platform.
Combining Google Trends + Amazon Movers
Pairing these tools together gives you both intent data (search behavior) and transactional data (actual purchases). Here’s a workflow sourcing agents can follow:
| Step | Tool | Purpose |
|---|---|---|
| 1 | Google Trends | Discover emerging interest |
| 2 | Amazon Movers | Confirm real-time demand |
| 3 | AliExpress/Alibaba | Validate supply options |
| 4 | ProductSourcing-Agent.com | Request quotes and samples |
| 5 | Execute factory orders | Lock in MOQ and lead times |
By integrating both tools, agents can anticipate high-demand products before competitors flood the market.
Product Categories with Recurring Trend Activity
Here are a few product niches that frequently show strong patterns in both tools:
- Eco-Friendly Products
- Reusable bags
- Compost bins
- Plastic-free packaging
- Health & Fitness
- Smart water bottles
- Adjustable dumbbells
- Massage guns
- Smart Home Gadgets
- Air quality monitors
- Smart plugs
- WiFi light strips
- Pet Supplies
- Dog car seats
- Pet cameras
- Organic grooming kits
- Personal Care & Beauty
- Skin tightening devices
- Beard straighteners
- Cold plunges
Use Google Trends to check seasonal surges and Amazon Movers to see which SKUs are climbing the charts today.
Tools to Boost Your Trendspotting
Besides Google Trends and Amazon Movers, here are a few bonus tools:
- 🔗 Exploding Topics – Tracks upcoming trends by category.
- 🔗 TrendHunter – Aggregates trend data across industries.
- 🔗 Jungle Scout – Amazon product research tailored for sellers.
- 🔗 Helium 10 – Advanced keyword and product tracking for Amazon.
How Sourcing Agents Can Act on These Trends
Trend data is only valuable if acted upon. Here’s how sourcing agents can capitalize:
1. Product Mockups and Samples
Quickly prototype with local suppliers or using ProductSourcing-Agent.com
2. Low MOQ Testing
Identify manufacturers open to low minimum order quantities (MOQs) to validate trends.
3. B2B Collaboration
Pitch trending product ideas to Amazon sellers, subscription box brands, or Shopify store owners.
4. Inventory Management
Time shipments to match trend cycles and avoid stockouts or dead inventory.
5. Private Label Opportunities
Offer private-label customization services for rising products early in the cycle.
Final Thoughts
Google Trends and Amazon Movers & Shakers aren’t just research tools—they’re strategic assets for sourcing agents who want to dominate in 2025 and beyond. By using these platforms to understand where attention is going and how buying behavior is shifting, agents can guide clients to more profitable sourcing decisions.
💡 Want help sourcing trending products?
Visit ProductSourcing-Agent.com to get custom supplier lists, sample coordination, and multi-country sourcing insights tailored to your niche.